Photography is an exciting world. There are countless number of people who fancy them calling amateur or hobby photographer. Every time I go by the Docks parking lot in Toronto to see the Lake Ontario and the spectacular view of the Toronto skyline at night, I see an array of photographers in their own positions shooting the Toronto skyline. Same goes for any other scenic place where there is no shortage of photographers. There might be one or two professional photographers in them, most of them are however amateur photographers or find photography as a hobby. For some that have taken this amazing job as a profession, they are loving it day in day out. One thing all of those professional photographers can use by the way. That is more clients.
Do You Need More Photography Clients?
Answer is pretty well known, YES! Each and every single professional photographer can use one more client. Since this is commission based job and photographers move from one job to the next, it is best that the next job is lined up already. Having finished one job and having to look for the next job will leave you with lots of down time and loss of revenue. Whatever you need to do to get those clients lined up, you do that to be busy. Some clients need to get their photos edited before delivery and some like it the way they are. Just have that conversation before accepting any job.
How to Get More Clients?
There are various ways of getting clients. Few of the proven practices will be outlined here.
Referrals: Referrals are the best source of clients. Your current or previous clients will give you referrals if they are satisfied with your job. Try to go an extra mile for your clients. Feel them in every steps of the way and let them know what you are doing for them. Throw in a few extras like one enlarged print of their favorite photo for an example. This photo will most likely be framed and get hung on the wall in their home. Friends and family members will be asking about the photographer who shot that image and you are getting a nice source of referral. Make sure you embed your copywrite including your name and studio info so that it gets obvious for people to know who shot that image.
Yes, it will cost you some money to enlarge that image, but come to thing of it. It will allow you an opportunity to get lifetime referrals.
Networking: Networking and building relationship is key. Join a specific interest group to network with them. If you are a biker or a Jeep Wrangler owner for an example, join the local bikers or Jeep Wrangler owners club. Get yourself known in that group. Offer to shoot team activities photos for free. All there you go. Everyone in the group now knows you as a photographer and will hire or refer you when the time comes.
Social Media: Be active on social medias like Facebook and Instagram. Invite all your friends and relatives to follow you. Stay active and post regularly. This will allow you to grow your social media presence as well as will give you more followers over time. More followers on your social media accounts means more business.
Search Engine Optimization: Search engine optimization or SEO is a proven way of getting more clients. More visible you are on search engines, more traffic you will get which will lead to more business. If you are not familiar with SEO, hire an SEO professional who can help you to launch an SEO campaign on a budget.
You need to know professional level of photo editing as a photographer. From time to time, you will need to edit your images before delivering to your clients. If you have the time to do it like how to do clipping path or edit an image, that’s great. If you however get busy with one job after the next, which is ideal, you will need to hire a professional photo editing service provider to edit your images.